Research On Building A Network Brand

The brand selfs product to living, is inseparable with technical development of science. Social every science and technology progress of mankind, will bring the dissimilarity influence for the brand construction and make the brand become a kind of emollient weapon that informs the information. Now the mankind have already entered into numerical ages, high technology- the emergence and universality of Internet also brings the unprecedented impact and challenges to the network brand construction. The network brand emerges with the tide of the times.The naissance of the network brand gave more abundant content and new value for the traditional brand construction, speeding the brand the speed of the construction, provided for the brand constructor more abundant of resources, the network brand is with the one by one interactive mode, fast, convenience etc. The advantage conquered the business enterprise and consumers.Many business enterprises have already been aware of the huge advantage of Internet, making use of it into the brand construction to develop network brand. But in the process of constucting the network brand, the problem and the mistake areas expose out gradually. This text at to the brand, network brand, traditional brand... etc. foundation of basic concept study up, gradually goes deep into a ground of analysis the successful brand of some mistake areas and problem and each profession appear in opposite and brief development progress of the network brand creates the case example, and pointed out the Chinese network brand construction existent problem, put forward the solution of the business enterprise construction network brand.