The Product Marketing Strategy Of Five-ton Commercial Vehicle Of Jie Fang

Light commercial vehicle is a little part of The Commercial Vehicle of FAW,but the market foreground is quite amplitude.The FuTian has nearly 200000 products be sold..The markets of domestic or overseas are both wide.So the article research the product marketing strategy of light commercial vehicle of FAW out of market.FAW rearly want to develop and strengthen light commercial vehicle,and has the ability. Above all,we scan the overseas market.and focus on American,Europe,Japanese markets,we get the information that the payload 1-2ton vehicle is the main part,which totle weights is 2-5ton,and small tonnage sale more.Excess 50% of totle commercial vehicle.So we believe the same way our light commercial vehicle will go.With the develop of transport,high-efficiency and agile vehicle will need,light-duty vehicle even minisize one will has its day. Afterwards,research the market size,structure and movement trend of domestic market.The number of light vehicle products been sold is go up.Compare to other manufacturerers,FAW is backward in light commercial vehicle field.The light vehicle is a small part of totle commercial vehicle of FAW,the amphase of FAW is heavey-duty commercial vehicle.FAW has the duty to strengthen light vehcle or point out the right way to do so.In subsection market,light vehicle has top-grade,middle-grade and economy-grade,also can be classified as light-bus,light-truck,pick-up and so on.Light-truck is the main-body.We should base on light-truck and expand it into others.If FAW give up the light vehicle market,the market will loss soon.The light vehicle which totle weights is 5 ton share the largest domestic market ,which is determined by the situation of our country.So we design the 5-ton vehicle at first,and then lead to 3-ton ,4-ton vehicle.We plan them in a same flat roof,the price is about 3-11 ten thousand yuan. The competition structure is described as indirect and direct.The indirect competition come from agrovehicle. The direct competition is furious. After look through exterior environment,let's turn to interior of FAW.In year 2004,FAW sold more then before,that mean we made progress.FAW is labouring for light vehicle market,and win potential market through tight standard design.the southward market si still the mean body like other manufacturerers.Now we gaze on west market.Light vehicle cost low and gain high.The Jiefang brand is famous among Chinese people .but people begin to select other products due to quality problem.FAW face the problem of win the market again.FAW has innovated a lot,and the innovation is effective.the selling number is up to 100 ten thounsand in year 2004.