Analysis And Strategic Research On Value-Added Services Of China Mobile

From the analysis of E-commerce and the history of China Mobile, the article suggests that China Mobile should strengthen its investment in mobile E-commerce in order to build core competence and avoid market applications led by price. The article is divided into six parts: Part one: We describe the development of China Mobile since it established. Part two: the article analyzes the situation of Mobile Value-Added Business (MVB), this part includes the introduction of MVB, mobile E-commerce and commercial technology to realize mobile E-commerce. Part three: We analyze the situation of China Mobile and other carriers. Firstly, the industry has the definition of E-commerce, but E-commerce hasn't been fully realized. Secondly, from the analysis of industrial situation, we found E-commerce could make up for the decrease of profit level brought by the falling ARPU. Then, we applied theories such as SWOT, Five Force Analysis to China Mobile. Thirdly, we analyzed the inevitability of business development driven by E-commerce. Finally, the article gives the example of mobile purse to illustrate the meanings of E-commerce. Part four: we analyze the market segmentation of telecommunications. firstly, we apply the strategic map to analyze the successful attributes for market segmentation. Secondly, we analyze the major competitors of China Mobile. Part five: we analyze the situation of China Mobile by applying theories such as SWOT, Value Chain and Strategic Management.