The Unite-Sale Reforms Of The Chemical Plate Of Northern Petroleum Group

Petrochemical enterprises are an important compositions of China national economy, and not only makes significant contribution for driving GDP growth, but also burden the raw material supply for other industrial enterprises, which are imperative for domestic industrials, such as automobile, aviation, toy manufacture, household making, costume and textile, and the articles of everyday use, and influence directly the development of national economic construction. Since reform and opening, the production and sale of the petrochemical industrial has been an ascending tendency abruptly, and made dedication for promoting the development of national economy.Facilitating actively the reform of state-owned enterprises with big and mid-scale is the key procedure, highlight and barricade. In 1993, approved by the state council, both China petroleum corporation and China Petrochemical Corporation have been merged in accordance with region, and is symbol of the beginning of the merger of petrochemical industrial enterprises. How to proceed functional merger, organizational merger, personnel merger, capital merger, debt merger, sale merger, market web merger based on the requirement of marketing economic law and modern management concept, is to link the success of petrochemical enterprises, and therefore, at a certain extent, and link the progress of whole national reform.The chemical plate of Northern petroleum group is typical representative in the petrochemical enterprises, and executed the reform of uniform sale so as to appropriate the development of marked economy. From the view of national petrochemical industrial, the capacity , product quality, total staff, sale income of subsidiary of The chemical plate of Northern petroleum group lie at mid level . and the group has long history, and experienced complete process of thepetrochemical enterprise development, whose concepts presently, management model, organization, employee ideas, etc, are the epitome of the petrochemical enterprise.The case is based on various contradictions and conflicts as essential factors incurred in complete process of carrying out uniform sale of The chemical plate of Northern petroleum group. It really embodies the existing issues and facing challenges of currently internal management in the petrochemical industrial. Through case analysis, the following solutions have been set forth under the background of petrochemical industrial reform: the enterprise has to perform correspond strategic adjustment, total business strategy objective shall be located on the benefit, realizing profit is the important prerequisite of sale reform success, and therefore , fulfills smooth transformation from planning economic management mode to market economic management.