Study On Legal Approaches To Well-known Trademark Anti-dilution

With the rapid development of the economic globalization, people pay more attention to high value of well-known trademarks. A well-known trademark is regarded as its proprietor's immaterial property, for it stands for more market occupancy and powerful ability to create profit. It is because of the above reason that well-known trademark is more easier infringed than common trademark. Therefore, most countries realized it is important to offer special protection on well-known trademark.Firstly, this article traces back to the genesis of well-known trademark dilution, and state the precise meaning of well-known trademark. Especially pointed out that trademark extended function exactly was dilution behavior' essential theory. Secondly, author illustrates the practice expression and the law system all over the world with means of comparison analysis. From lengthways and transverse aspects this chart stresses American practice expression and the law system. Chapter three mainly discuss the application of dilution theory in protection of famous trademark, and covers the notion and character. In nature, trademark dilution is the act of infringement on trademark rights. At last this thesis introduce the pattern of legislation, and review our country's general situation about the famous trademark protection system .So author puts forward some proposals to perfect the relevant legislation, try to construct the theory system of well-known trademark protection, which is progressive and conform to our current situation.