Trademark Dilution Research

Along with the coming of knowledge- Based economy ages and the developing of the market economy, the right of trademark be used as an important intellectual property, whose function of its property is increasingly outstanding. The modern trademarks have the function to refer to enterprises' reputation and the quality of their goods (or service) as well as the traditional function to distinguish goods (or service). Compared with common trademarks, famous trademarks need especially more protection because of their unique value, it is not only and only the enterprises' a huge sum of immaterial assets, but also a special reflect of an economic real in the country. The aegis of the famous trademark, relate to the famous brand strategy to into practice and the rise and fall of capital race. However, there are many trademark dilution circumstances in market, which are beyond the prohibition scope of traditional trademark theory but badly damage the interests of consumers and the owners of famous trademarks in fact. Thus, it is very fundamental to study trademark dilution circumstances and better the protection of famous trademark by legislation and judicature.