Application Of Customer Relationship Management In E-Government

With the incessant promotion of global service notion, customer relationship management as a type of notion and technique which is customer-centred, is no longer restricted to personal fields, and it also becomes the focus of attention from the government organization. When CRM is applied to the E-government, we could design its system for the government. (The system is characterized by its centre and intention from the customers). As a result, it can help the government do better service for the customers and establish a kind of new and better relationship between the government, enterprise and citizen. The thesis is based on such background. Theoretically, it explains the feasibility of implement and gives a detail analysis of the application of CRM in E-government considering the experience drawing from the advanced countries' practice in foreign E-government. Meanwhile it also tries to reveal the hardship and obstacle in the process, and comes up with measures to make sure that this project be carried out successfully.