Research On Local Government's Service Capability Based On The Government Customer Relationship Management

Since the reform and opening up,China's government has experienced large-scale integration and change,the internal structure of the government has changed with each passing day.Administrative efficiency has been greatly improved,but the sustained an d rapid economic growth led to a serious imbalance in the society,the original traditional working mode of the government has been unable to meet social needs at this stage of the government transformation is imminent.At this point,the National Congress clearly put forward the goal of building a service-oriented government.Combining with the goal of building a service-oriented government,the theory of customer relationship management has been introduced into the field of government services.In our country,the basic level government as the most basic subsystem of the government system,the management area of the political,economic and social affairs functions,is the most acute national administrative system "nerve endings".The combination of the theory of customer relationship management ideas and methods and the grass-roots government organizations,change the mode of government functions,has important significance in theory and practice of internal mechanism to integrate collaborative management are explored.The according to the customer relationship management theory,combined with local government established the grass-roots government customer relationship management model,a breakdown of the internal and external customers of the grass-roots government,and according to the theory of the internal organization of the grassroots government was re integration,according to the Department's coordination functions of recombinant.At the same time,through of grassroots of grass-roots government cooperative service quality satisfaction level of empirical analysis,it is concluded that the countermeasures to further improve the service ability of grass-roots government,and gives the corresponding cooperative measures: the leaders to direct management;centralized management system;of reasonable system;build and the introduction of professional information management technology platform.