The Study Of The Legal Regulations About The Medicine Advertising

In the market economy, medicine advertising is a most favorable competitive means for medicine producers. Meantime, it is also an important path for the consumers who are placed in a disadvantageous informative situation. Normal medicine advertising not only can facilitate market to compete effectively, but also can deliver true and useful information for consumers, instructing and promoting competition. Equally, illegal medicine advertising can break the market order, and seriously threaten the health and life of the consumers.Along with the rapid development of the medicine advertisement industry, the phenomenon of the illegal medicine advertising also exposes increasingly. At present, the medicine advertising market order of many countries are in a bad order. To safeguard the interests of the consumers and producers, maintaining proper market order, most modern countries attach great importance to use legal means to regulate the medicine advertising market. Currently, the medicine advertising market order of our country is allow of no optimism. The illegal medicine advertising are out of control and rampant increasingly. Therefore, strengthening the research on the legal regulations about the medicine advertising is of great importance in theory and reality as well.The thesis launches the research on the legal regulations about the medicine advertising adopting the standpoints of law and information economics as well, using many researching methods such as comparative analysis, substantial evidence analysis and historical analysis. The thesis aims to perfect the legal framework through increasing the cost that the law-breakers should pay for, making them subject to the punishment that they deserve, reducing the occurrence of the illegal medicine advertising maximally, and enabling the medicine advertising to carry out the mission of delivering true medicine information and overcoming the information dissymmetry.The thesis firstly makes a definition of the medicine advertising, discusses the information economical and legal basis of its legal regulations, elaborates the developing trend of the regulations of medicine advertising internationally, and then introduces the advanced experience of the foreign medicine advertising regulations. At last the thesis from many aspects analyzes the causes of the illegal medicine advertising overflowing in China, combining the reality of our country and drawing lesions from managing experience abroad, and puts forward some counter plans and suggestions on strengthening the medicine advertising regulations.Each coin has two sides. It's true when it comes to the medicine, which has a dual function of the treatment and harm. As a kind of special merchandise, the medicine has a close relation with the health and life of the public. Medicine advertising, in short, means an act of disseminating medicine information .The medicine advertising has its own peculiarity. Its reliability and legitimacy are of great importance for protecting the legal rights of the honest producers and the consumers, for maintaining the order of the medicine advertising market, and for promoting the healthy development of the profession. Owing to this, most nations and regions carry on strict law rules and regulations to the medicine advertising with the exception of India and some other countries.Currently, China's medicine advertising market order are in serious confusion, our country's management of the medicine advertising management should work hard to combine the reality of the nation with the beneficial experience of the international aspect to make it more scientific. Successful experience of the foreign medicine advertising law rules and regulations tells us: The valid management of medicine advertising is closely related with the attention the government pays to. The writer think that the disorder of our country's medicine advertising market, speaking on the angle of the government's mission to carry on the law rules and regulations of the illegal medicine advertising, has something to do with weaknesses of legislation, failures of law enforcement and imperfectness of the relevant systems. The...