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On The Legal Regulation Of Implantable Advertising

Posted on:2020-06-19Degree:MasterType:Thesis
Country:ChinaCandidate:M Q JiangFull Text:PDF
GTID:2416330578451124Subject:legal
Abstract/Summary:PDF Full Text Request
Advertising is a booster for the development of enterprises,and it has an irreplaceable important role in enhancing corporate brand awareness and economic benefits.For decades,the development of the socialist market economy has opened up the eyes of our people.The traditional advertisements that are blunt and straightforward have gradually separated from the public aesthetics and cannot meet the needs of the audience.As a result,traditional advertising is not accepted,and the inefficiency of advertising has a very negative impact on the marketing of corporate goods or services.Coupled with the continuous updating of media carriers,traditional forms of advertising are no longer suitable for fast The economic society of development.The urgent need to solve these problems has spawned a new advertising model,namely,product placement.Its unique characteristics of concealment and permeability make the advertising information and media content perfectly integrated and communicated to the audience,which greatly enhances the efficiency of publicity,which is what advertisers like.As a result,product-filled advertising has quickly become a “good idea” for advertisers to promote goods or services.However,this feature also brings negative effects,and its concealed characteristics,which in turn leads to poor identifiability of advertising,which will not only increase the violation of consumers' legitimate rights and right to know,but also the legitimate rights and interests of the right to know.Risks may also lead to advertisers,advertisers and other entities based on the huge commercial interests behind the excellent implant effects,abuse of implants,illegal implantation,disrupting the artistic and integrity of media content,and affecting the orderly and healthy development of the advertising industry..At this stage,the legal regulation of implantable advertising in China faces the problems of lack of recognition standards,ambiguous legal provisions,lack of regulatory mechanisms,insufficient information disclosure,evasion of restrictive norms,and difficulty in identifying responsibilities.In view of the above problems,this article will study and understand the existing legal norms of implantable advertising,comprehensive reasonable standards,intent standards and universal recognition standards to formulate the criteria for implantable advertising;And the reasonable and legitimate interests of advertisers,improve the embedded advertising information disclosure system by ensuring the distinctiveness of disclosure,paying attention to disclosure time and disclosure methods,and information disclosure,so that the implantable advertisement has higher recognizability;The implantable advertising agency system to make up for the imperfect advertising agency system and solve the problem of finding responsibility;to realize the type management of the implanted advertisement through the restrictions on the content,carrier and audience of the implanted advertisement;finally,through the establishment The administrative department jointly reviewed and supervised the mechanism,strengthened the self-discipline of the industry,and smoothed the channels of public public opinion channels,improved the supervision system of the implantable advertisements,and realized the diversified supervision of them.Through the above methods to achieve effective legal regulation of implantable advertising,promote implantable advertising to adapt to the process of social and economic development,healthy and orderly development within the legal system.
Keywords/Search Tags:Embedded Advertising, Advertising Law, Information Disclosure, Advertising Agency
PDF Full Text Request
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