The Objectives Of Consumer Policy

This article shall be divided up into four parts.Part A: The Cause of the Objectives of Consumer PolicyThis Part begins with the consumer problems, and then the article elaborates the relationship between the consumer rights and the consumer policy. This article analyzes this relationship from two angles.The one is a traditional point: after the consumer problems appeared, the power organization elected by people is drawing up the consumer policy in order to protect the rights of consumers. Since then, these policies are affecting the economy of society and the behavior of enterprises.The other is the inversion to the traditional view: as the social economy meets the obstacle and sinks into the predicament, the power organization adopt some measures, among which some ones are called consumer policies for they are according to the rights of consumer. From above analyses, we can deduce the relationship between consumer right and the consumer policy. According to second view, the objective of the consumer policy can be concluded as following: efficiency, equity and democracy.Part B: The Elaboration of the Objectives of Consumer PolicyPart A already analyzed the appearance of consumer problems, the rights of consumer and the relationship between the rights and the policy. From these analyses we can deduce the cause of the objective of consumer policy.This part focused on the objectives of consumer policy. The logic of the analyses is: why, what and which.This part could be divided into three pieces: respectively elaborate the instruction of three objectives and the typical models in the consumer policy.Part C: The consumer class action and group action: the important guarantee of the objectives of consumer policyThis part begins with the consumer litigation, the important guarantee of the objectives of consumer policy. This article analyzes the development of the consumer litigation system from transverse and lengthways angles. Then the article analyzes Chinese representative action. Through the analysis on it, we can see the functional orientation of Chinese representative action to solve the mass dispute is not complete and effective, and its rules are unclear. It is necessary to set up coalescent system of consumers rights litigation to settle the mass dispute and protect the rights of consumers in China, that is, to improve the system, to reform the existing representative action system, and to introduce group action system.Part D: The Diploid Compensation Rule: the Realization of the Objectives of Consumer Policy in ChinaThis part analyzes the rationality of the diploid compensation, the special rule in China. And the article concluded that the basic reasons of the defects of the rule are lack of social conditions and homologous integration. Later on, the writer selects familiar system in Taiwan in order to compare the deference of both two policies. Therefore, we can find the sample of better model.