On The Protection Of Well-known Marks

Our country has already joined WTO for more than 4 years; a lot of people think the accession to the WTO will help our country to become the centre of the world manufacturing industry. By that time, various goods marking"Made in China"comes will pour into each corner of the world. But practice proves that OEM just be helpful for others. From product management to brand management, it is a necessary way for upgrading industry power. And trade mark is the best sword for realizing the transition."The trade mark is a kind of commitment to quality; it is a prestige contract that producers signed with consumers." So, famous trade mark promises a contract of high prestige with high quality. The famous trade mark helps consumer's convenient finding the high-quality products, help the trade company to set up higher prestige and find more consumers. But our country is still quite not enough to protection of the famous trade mark of trade mark. According to stated relevant materials, the inland trade mark has already entered peak period rushed to register outside the border at present, famous trade mark, famous trade mark and country of origin protect name of product expected winner that rush to register outside the border. For example: " Da Bao " is rushed to register in U.S.A. , Hong Kong and other places; Strong spirit of " Red Star " is rushed to register in European Union , Britain and other places, " Hero " is rushed to register in Japan, " An Ta", " Little Nurse " brand rush to register etc. in Hong Kong. According to the incomplete statistics, over 80 trade marks are rushed to register in Indonesia in our country, nearly 100 trade marks are rushed to register in Japan, nearly 200 trade marks are rushed to register in Australia. The case that the inland trade mark is rushed to register exceeds 100 every year. A few days ago, 15 inland famous trade marks have been rushed to register abroad already. Person who rushes to register trade mark for two, first, completely for make a profit, Shu Lei for instance , Avon ,etc. 13 trade marks, taking trade marking of the articles intermediate very much in Mainland, register same Hong Kong Company, it want transfer with high price trade mark possibility that take...