Research On The Legal Issues In Franchising Operation

Franchising operation is a market spreading strategy that is more safe, prompt than traditional operation .As an advanced business operation model, the original research is conducted more from economics angle but seldom from the angle of economic law. Starting with the definition, this article anatomized the beginning of the franchising operation and the legal problems in the development involving the legal relation among the franchising people, franchisee, consumer and the franchising contract, intellectual property, limited competition.In judicatory practice, the defective legal system produces many legal complications and many franchising operation enterprises can't develop continuously. In this article, the writer emphasized that studying the basic theory correctly is the primary problem in completing the legal environment of franchising operation. Organizing franchising operation association, prompting the prosperous development of franchising affairs, completing related legislation, rules and creating favorable legal environment are important guarantee of the healthy, steady development of franchising operation in China.This article argued several valuable problems in franchising operation on legal angle and have important sense whether for the theory or the business practice.