Studying The Built Of The Franchising System Of Taihe Group

With the development of 100 years,Franchising has been the most active management pattern as its special advantage in the world. More and more investors pay attention to it in China. It has been introduced to run a brand in many enterprises.On the basis of the productions existing,I mainly discuss how to practice a system of franchising in Taihe Group.At first,I analyze the definition,feature,advantage and disadvantage of franchise,then sumarizing the development of franchising in China so that people have an impression in the form of franchising. I emphasis the content of the pattern to Taihe on the background of building up the system. Finally I find some ways to the problem in the course of putting up the system of the franchising.The advantage and disadvantage of franchising will exist due to the wide use in our country.There is still great distant to research it in order to promote the advance of enterprise.I am gratified if what I have done can give some implications to the development set up a special and effective franchising pattern in accordance with the fact.