The Identification And Protection Of Well-Konw Trademarks

With the development of economy, well-known trademarks are becoming a very useful tool for enterprises to participate the fierce competition in market. To enterprises, the Twenty-one century is a century to compete for name brand. So, it is very important to enterprises to protect their well-known trademarks.A well-known trademark, with high reputation, can be defined as the trademark known intimately by the concerned public. The system of protection of well-known trademarks is one of the most important part of modern Trademark Law, and the requirement of the members of WIPO and WTO. It follows that well-known trademarks should receive more special protection under the law than the ordinary ones.This thesis expounds on the international protection of well-known trademarks and the countermeasures that China should adopt. The thesis expresses the general theoretic problems on well-known trademarks, including the concepts, the...