Comparative Study In The Legal Regulation To False Advertising Of The Mainland, Hong Kong, Macao And Taiwan

False advertising today as a major social ills, not only repeatedly victimized consumers, but also haunt the authorities, seriously affected the normal economic order. Despite the very different form of economic development in our four districts to cross-strait, all of them are suffering from false advertising distress. False advertising has become a pressing one major problem. Due to China's specific national conditions, and within one country coexist with Anglo-American legal system, civil law and socialist legal system and four legal regulations. These legal systems has many features in common, but they also have many differences. In recent years, with all kinds of exchanges have become more frequent, legal differences caused by the inter-regional conflicts law gradually increased. In view of the above, this comparative study to the legal regulation of false ad between the mainland and Hong Kong, Macao and Taiwan is of significance and profundity.Based on a comparative perspective as well as a system, thorough and comprehensive analysis, the paper studies the false advertising regulations control on the mainland, Hong Kong, Macao and Taiwan from communications, law, cross-cultural studies and other subjects perspectives to understand the basic structure and the content of false advertising laws & regulations.In this paper, the false advertising control of the five main issues of comparative analysis: At the first, the comparison of the legislation origin and the legal framework on the four districts about false advertisement control. Secondly, the definition and criteria on false advertising. Thirdly, comparative analysis on false advertising control system and administration policy. Fourthly, legal responsibility to the publication of false advertising should bear. The fifth is Comparison of punishment to the false advertising. Based on the above five comparative analysis, the article then summed up all over the control of false advertising regulations with the same point and different, this is the concluding part of this paper. Meanwhile, I also put forward a proposal and views for false advertising control to the mainland.