On The Legislative Protection By Trademark Of The Name Of College And University

The name of college and university is the symbol and invisible assets of colleges and universities. It has enormous economic value and social value. With the coming of knowledge economy time, the brands of prestigious universities mean high-tech contents and high-credit secure. These years some of them were frequently peculated, violating the rights of universities and colleges and the benefits of the publics. Drawing up the trademark policy to defend the names of universities and colleges is much powerful and more thorough.There has been a long time for the western prestigious Universities'management of intellectual property. Their trademark protection model is basically matured. Whether their idea of Intellectual Property management or their trademark policy, is worth to be learned and used for reference for the universities in China. Although many universities in our country find the importance of the protection of their trademark in recent years, but there are still lots of problems in the filed of legislation and practice.This article works on following task: study on the definition and characters of the name of university, analyze its economic value and social value, analyze the necessity and validity of trademark protections of the name of university, compare and analyze the conditions of trademark protections of the name of university in China and western country. Considering the practical situations and practical needs of domestic universities and balancing the benefits of universities and publics while studying the outstanding model abroad, offer series of rational suggestions for the trademark protections of domestic universities'names, and guide the domestic universities and colleges to protect and utilize there names effectively and roundly.