The Legal Study On Protection Of Chinese College And University's Name

With the arrival of knowledge economy time, the colleges and universities have stepped into social economy activities. Its name values and the possibility of being intellectual property rights' object have been obviously seen. Nowadays, rights and interests have been infringed more and more awfully, thus how to protect the rights and interests becomes the matter of common concern.This article figures out the necessity of the university's rights and interest being protected by law through making clear its concept and defining its intrinsic value, points out the questions and insufficiency of existing legal protection by reviewing the present situation of the university's name protection, also considers that the trademark- protective strategy is the main way to strengthen the protection of the university's name. On this basis, the article makes a further discussion of the problems which occurs during the trademark protection of the university's name. Referring to the famous trademark protective measures , this article brings further advices about consummating the legislative protection of the university's name, and attempts to construct system of it.