On The Olympic Intellectual Property Rights

Beijing succeeded in obtaining the 2008 Olympic Games' sponsorship, realized our country people's desire for long, and symbolized our country international standing further promotion. In order to guarantee the Olympic Games held successfully, our country must make the unceasing endeavor, especially consummation to the Olympics intellectual property rights protection. Protecting the Olympics intellectual property rights is an important safeguards to hold the Beijing 2008 Olympic Games successfully. And our country needs to improve a lot in this aspect.This article carried on the exhaustive analysis to the Olympics intellectual property rights and generated its meaning, divided it in four kinds, and gave each kind an explain with examples separately. To the Olympics intellectual property rights integrant part, this article also had explained it systematically, To Olympics intellectual property rights' main body, the rights' object and the rights' content, this article gave an exhaustive showing and a further analyze aims at our country related law stipulation to the Olympics intellectual property rights.In Olympics intellectual property rights' characteristic aspect, this article ascribed the Olympics intellectual property rights to general intellectual property. It has the same characteristic with the general intellectual property rights, including invisible, appropriation, exclusiveness and permission use and so on. In addition, it includes a more detailed statement about the unique characteristics of Olympic intellectual property rights ,such as the limited nature of the main body and the object, The unique source of the rights, the international geographical of Olympic intellectual property rights, the free time of Olympic intellectual property rights ,the conflict of Olympic intellectual property rights, etc.In the Olympic intellectual property rights infringement, the article first analyzed on the violations main body of Olympic intellectual property rights , and divided it into three major categories; In addition, the article analyzed of the Olympic intellectual property rights' violations Elements, elaborated it according to China's relevant provisions of the General Principles of Civil Law; On the violation ways of Olympic intellectual property rights, the article summary these ways in the community and divided it. The Ambush Marketing was discussed mainly, such as its specific behavior pattern, elements of infringement, the damage caused by people to Olympic intellectual property rights. On the impact of factors of Olympic intellectual property rights violations , the article analyzed it from the legislative level,public awareness of the psychological,commercial level,economic factors and identified the underlying causes of violations. On the liability resulting from violations, This article described it from both civil and criminal with a view to generate the education role to public and also analyzed the current Olympic intellectual property protection in China, summed up the characteristics of intellectual property rights violations, expounded China's legal protection of intellectual property and identified inadequacies from the legislative, law enforcement and judicial.Finally, in the Olympic intellectual property protection system, this paper analyzed the valuable experiences witch the number of developed countries have accumulated and suggested to learn from the advanced experience of foreign countries so as to strengthen the protection of Olympic intellectual property rights. Finally, make China's 2008 Olympic Games held successfully.