The Environment Protecting Discourse Of The Middle Class In The Mass Media Context

Environmental issues is an important topic of the media agenda setting and it has gradually become a hot debate in theoretical circles. The paper tries to start with a small point---the reports about environmental issues of《Sanlian Life Weekly》, to find out the construction of environmentally friendly system Discourse for the readers.We will look "Environmental protection" as a symbol, different interest groups on such symbols from their own interests will give different interpretations and characterization. We are now universally accepted environmental significance of the meaning of different systems is only after consultation results in a temporary. It will be changed with the power relations rheologicalBased on these environmental reports, we try to see the media image of the "middle class"by the"Sanlian life Weekly" readers setting. They believe that China's middle class is such a group of people that they have better knowledge, and cultural, concern the scientific progress and development. They participate in public affairs actively as well as government policies, civic awareness of a high degree of attention . At the same time, based on these reports, they discourse by their own interests. In the context of the media report the right to speak for, in essence, is the interests of all complaints.But in reality of our society,because of the special attributes of its class, the middle class of our country can not directly advocate the interests of the exposition.It must depend on the other premises--- Citizenship, the identity of Environmentalists and should be consistent with mainstream discourse. Under this premise, the encironmental issue can modest expanse. In essence,they are the issues of who,says what and how to say.Research on these three issues, we can understand the situation and characteristics of the middle class in China which is a special group of the media discourse.