The Social Marketing Barrier Analysis And Countermeasure Suggestion Of Chinese Non-profit Organization

At present, our country is also quite deficient to the Non-profit organization social marketing research. The fundamental research is not systematic and not mature. The research technique is imperfect. In practice, lacking the scientific theory the instruction, the Non-profit organization social marketing has some problems. But for our country Non-profit organization's development, we needs the Non-profit organization to utilize the social marketing well.The profit organization social marketing practice's success, needs to have the science theory to make the instruction. Needs to have system's research technique. Theoretically, this article introduced the benefit counterparts theory emphatically, and used the benefit counterparts theoretical analysis US community Non-profit organization's social marketing and the Britain Non-profit organization's social marketing. In the research technique, this article advanced the case analysis emphatically, and summarized them with the US and the Britain Non-profit organization social marketing's case in Non-profit organization social marketing aspect some experiences, provided some for our country Non-profit organization social marketing to use for reference.The different national condition, has decided the Non-profit organization social marketing barrier difference. This article has given our country Non-profit organization social marketing barrier present situation description, and used benefit counterparts theoretical analysis chief obstacle. In theoretical analysis's foundation, unifying the US and Britain in Non-profit organization social marketing aspect some experiences, I proposed some countermeasure suggestion for promoting the development of our country Non-profit organization social marketing.