The Construction Of Online Advertising Legal System

The network is a handle double-edged sword, Is promoting people's quality of life unceasingly, And brings the fast development for people's life. But had many new questions. The Legal System, At present in network game and short note compound Internet one of three big profit, Is in the network question most prominent one. From October,1994, Hotwired Had published the global first network advertisement, Symbolizes the network advertisement time arrival. To 1997, A Intel's animation flag advertisement publishes in the Chinabyte website, Symbolizes the Chinese commercial character network advertisement start. Chinese network advertisement since then "Small Holland only then reveals the sharp acute angle",And 2003 "Is elated with success the horse's hoof to be vigorous",Now "All flowers blooms together spring Man Yuan", The strong trend launches an attack, Becomes the advertising industry the beauty, With television, broadcast, publication, magazine and name, The fifth big media, Afterwards being in the lead.Network advertisement has brought the very big profit, But noticeable is, In recent years, Negative influence also unceasing enhancement.False advertisement,Competes not right,Advertisement harassment, Unceasing appearance. Because the network is an emerging thing, Now, Our country does not have the mature network method, This is the article studies question.The this article elaboration primary coverage has:The Research goal,Research scope,Research technique of Network advertisement.Network advertisement. It using digital technology manufacture and expression based on Internet advertisement. Its characteristic mainly has: The management main body scope is broad, The main body is very difficult to determine, The cover scope is broad, The law is suitable the conflict, The free degree quite is high,Market access unlimited. The main body is the advertisement host, The object is the audiences. The network advertisement legal regime insufficiency mainly has the false advertisement, competes not right, the advertisement harassment.Our country constructs the network advertisement legal regime the necessity and the feasibility. Our country constructs the network advertisement legal regime the necessity, Network anarchy, Our country network market development present situation, Trend of development and other national correlation stipulation. Our country constructs the network advertisement legal regime the feasibility, Conforms to the thing development universal law, Jurisprudence, Law economic, Network method independence.Our country network advertisement legal regime construction. Our country network advertisement legal regime construction principle:Is advantageous in the network development, Two standard intercoordinations, Feasibility, Global homoplasy, The heteronomy and the autonomy unify, Protection network advertisement object right of privacy. According to above principle, Proposed our country network advertisement legal regime construction:Consummation related law, Enhancement administration, Enhancement profession autonomy, Consumer own attention. The construction suits our country national condition the network advertisement legal regime.