Analysis On The Improvement Of Civil Liability Provisions On False Advertising Torts

At first the text started from defining the connotation of the false advertisement tort liability, and distinguished the false advertising, infringing advertising and misleading propaganda infringement separately. Secondly it made analysis on the current situation of the subject of false advertising tort liability, liability principle, constitutive requirements and liability undertaking. Then made discussion on the deficiencies of the false adverting meaning, standards, liability subject, liability principle and liability undertaking. Finally advanced the suggestion on perfecting our nation's false adverting tort liability, considered it should make the meaning and standards of the false advertisement definite, and take the misleading advertising tort into the false adverting tort category, the subjects should include advertisement recommenders; celebrities should take joint liability once they understand they are being engaged in false advertising; presumption of fault liability principle should be applied on advertisers' torts and Punitive Damages should be introduced to the legal system.