Celebrity False Advertising Tort Liability Study

Reform and opening up to our advertisement has evolved. With the development of the market economy, increasing market competition vehemence, the merchant invited celebrities advertising has become a dominant trend. In recent years, celebrities false advertisement was the event of the court made by the warring. The legal system,such a case by the failure, without any legal responsibility. Therefore, how to rule the celebrity false advertising is the need to solve problems in developed countries. Foreign rule celebrities false advertising is to improve our country, such as advertising before the examination system, the advertising industry mechanisms of self-discipline, the celebrity strict punishment mechanism.It is worth china learning.