Online Games Virtual Substance Consumer Protection

This article sets out on the perspective of protecting consumers'rights and interests. It makes detailed research and discussion on the attribute of virtual substance, the dispute happening in real life and ways of solution in law. The article puts forward that through tabling the dispute for the virtual substance's exact attribute, but in stead, generalizing the consumers'rights on the virtual substance with a kind of fuzzy consumers'rights and interests. Based on the above, through the analysis of many types of cases in the real life, the article puts forward corresponding opinions and countermeasure. Thus, it may be besteading for the protecting consumers'rights and interests in networks games. This article is divided into three parts:The first part first makes a general description about the virtual goods and makes an analysis about the types and attributes of virtual objects, and then mainly makes an analysis of the many disputes over the properties of the virtual substance, and in the perspective of protecting our customers, it brings forward some customer-favored rights for the online players and derives the way of resolve those problems in real life.The second part first analyses the weak position and the legal risks of the online game players, and then mainly elaborates the types of disputes relating to the interests of consumers in real life and makes some solutions to it in order to protect the rights of our customers.The third part first states the necessity of legislation of virtual substance in china, and then makes with some suggestions to China's judiciary and the legislature system concerning virtual goods.