The Analysis On The Blog Of The Rise In College Students Population And Influence

Increasing in recent years with the rise of the blog, the new media because of its convenient, fast, interactive and so won the love of contemporary college students, college students use the blog has become a large group. As more and more people are familiar with blog applications, research on the blog immediately increased, but from the theoretical framework of traditional communication blog starting to study the papers, analysis of the blog are often passed by, the audience and the three aspects of communication patterns, on the blog in the college students in the causes and effects of the rise of empirical research are few.This study was designed to the classic theory of communication - the gatekeeper theory, spiral of silence theory, agenda setting theory, the opinion leader theory as the theoretical basis of the four theories, through the eight college students as the interview subjects in depth interviews with depth interviews, this blog attempts to study new media and traditional media features of the similarities and differences between the spread and spread from the blog features a new blog for the entry point to explore the rise in college students in the cause and effect.Communication through the use of the classical theory interviews, existing communication theory on the blog still has some of the new media, the impact of the macro, blog, and not out of the traditional theory of the free development of communication, or follow the appropriate changes in its orbit, But with the development of society, the expansion of information, people continue to thirst for information and knowledge, the traditional media sources of information layers of screening, limited to mainstream features such as the spread can not meet the requirements of the people, people need more freedom platform for exchange, access to knowledge, the blog is precisely this new type of media to meet people's needs, it has the transmission characteristics of communication has been the traditional theory has been extended, in the tradition of communication theory at the same time have its own new breakthrough, so the analysis through interviews, we find: first, the blog of the traditional gatekeepers - the media play down the editor, "alternative gatekeeper" - the emergence of bloggers themselves, to give the students the maximum freedom rights to express their views, express their emotions; second, the blog "Spiral of Silence" Theory of a wide range of digestion allows students to freely express their position, authority of, celebrities of no longer absolute, multiple voices can appear to the mind active The students thought the game provides a platform; Third, the blog, "agenda setting" function into the media set settings and self-complementary, college students are no longer passive receivers of information, more choice, not rigidly adhere to the limited blog sources at the same time gave students a wealth of information channels available to meet the thirst for knowledge and curiosity among college students; fourth, the blog of "opinion leaders" from traditional media, "opinion leaders" the authority of, small-scale, permanent transition to non-authoritative, quantity, not fixed characteristics, both university students erected star dream, to provide them with stars from the grassroots platform for change, and innovative ideas to meet their visual experience, through the analysis of these blog Communication theory is precisely a new breakthrough in the main blog to attract students to participate. From the impact point of view, this new media blog of college students are both advantages and disadvantages, of which the positive effects: first, to deepen self-understanding; second, a reasonable knowledge structure; Third, to enhance the ability to distinguish right from wrong; negative effects: first, the lack of rational thinking and reasonable constraints; second blog fame quickly, resulting in blindly follow the trend; Third, the values of students, resulting in distorted values. So this paper, the framework of the traditional theory of communication, combined with interviews, to attempt to analyze the rise among college students blog the reasons for and impact.