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Wuhan City Tennis Fitness Site Consumption And Operating Status And Countermeasures

Posted on:2012-02-19Degree:MasterType:Thesis
Country:ChinaCandidate:X C ZhaoFull Text:PDF
GTID:2167330335969300Subject:Physical Education and Training
Abstract/Summary:PDF Full Text Request
With the rapid development of Chinese economy and the "National Fitness Program"promulgated, sports, fitness has become a trend, it also increases awareness of fitness. Since reform and opening, with the economic rise of Wuhan City, into their standard of living and awareness of fitness, sports, fitness consumption began to rise. Consumption in physical fitness, tennis, fitness and entertainment as an emerging sport in popularity, along with the increase of consumer groups tennis fitness, tennis operating sites also came into being. In this context, a huge tennis market has brought to the Wuhan City, more and more economic benefits, Therefore, we should actively investigate tennis consumer groups and the current status of operational areas, tennis fitness for the population in Wuhan and operational basis for the development site.In this study, literature, questionnaire, interview and field observation, mathematical statistics and logical analysis of research methods, operating in Wuhan tennis tennis fitness site and made the status of consumer research. Health consumer groups for tennis and tennis venues operating status of the investigation, and summed up of tennis operational development of the site and the factors that consumers tennis fitness, and developed according to the status of the results of the study reached the conclusion made Corresponding countermeasures.The following conclusions:1. Wuhan City Tennis Fitness Consumer structure is not balanced, harmonious proportions consumption, the low percentage of in-kind consumption.2 Wuhan consumption good tennis fitness, tennis and fitness changes in consumer spending contributed to the concept of the concept of tennis fitness booming consumer market, in line with trends in modern economic and social development3 Tennis operating sites in Wuhan has formed a certain scale, the number of venues, facilities equipment, such as widening. Better their economic benefits, very little loss. But the high prices charged, to a certain extent, affected the residents to join fitness initiative tennis, and tennis coaches operating the overall quality of the low places, the less professional level, the lack of theoretical knowledge of sports coaches can not take full advantage of sports theory Basics guide 4 of Wuhan City, the development of tennis operating factor is the variety of places, but many factors in this, and earnings and operational impact of the geographical location of places of the two most important workplace factors in the development of。...
Keywords/Search Tags:Wuhan, tennis fitness consumer, tennis operating sites, status, countermeasures
PDF Full Text Request
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