An Investigation And Countermeasures For Residents' Sport Consumption Situation In Jincheng City , Shanxi Province

Sport consumption is that consumers spend certain amount of time, cost, energy, labor or services that enjoy a variety of sports products, access to mental and physical satisfaction, in order to achieve fitness, entertainment and leisure for the purpose of consumption. It is an important component of consumption in the modern life. As an important part of the sports industry, it belongs to the people who enjoy and develop to meet the needs of consumption. It analyses the residents consumption, not only for the great influence of changes in consumption structure and consumption patterns of the society ,but also for promoting the development of commodity markets, national quality enhancement and the development of mass .Perspective on the information currently available, there is no sport for the consumption of Jincheng City residents specialized studies. Therefore, the state of sports consumption in Jincheng research is a very necessary and urgent research topics, which has a positive role in promoting sports and marketization of social development, improve the national physical fitness, improving the people's consumption methods. And for the whole study of sports consumption in Shanxi Province , it also has reference value.In this paper, I will take Jincheng urban and rural residents as research objects, using literature, questionnaire surveys, expert interviews, mathematical statistics and logic analysis a variety of research methods, to make a survey of the follow five aspects: sports awareness of urban and rural residents in the Jincheng; purposes of residents participate sports; analysis of residents participate in physical activity; consumption attitudes and consumer input of residents in the future. Concluded as follows:1. The residents' consumption structure change jincheng shows survival since 2008 XiangShouXing consumption reduced spending, rising, material type of reduced spending, spiritual type consumption rising trend. Urban and rural residents' life realizes from "WenBaoXing" cross into "xiaokang society" transformation. 2. And supporting the project plan of fitness for the implementation of the urban and rural residents to promote the sports consumption.3. Residents' sports consumption demand is rising gradually, and a growing trend towards, sports consumption environment will continuously optimize and improve the direction of development. Jincheng in total sports population in continued expansion, and the overall quality continuously improve, structure is also in constant optimization, the female population in fitness entertainment demand climbed, the elderly sports population increased, highly educated, proportion with occupational group's sports population ratio markedly improved.To deal with the problems, the author proposes suggestion to the promotion of sports consumption in Jincheng City :1, Nurturing sports consumers: increase income, and to guide residents to improve the physical consumption of ideas, expand the community instructors sports teams, the establishment of civil sporting bodies and organizations.2, Making a bigger and stronger sports consumption market.3, Increasing physical consumption of time and space security: increasing the leisure time of the residents and make efficient use of it; strengthening the urban planning and community sports facility es ; strengthening the holidays, the organization and promotion of physical activity to promote the holiday sports consumption.4, Strengthening of public opinion to form a sports and cultural industry features: emphasis on school sports to play a role in the development of community sports; environment, do not ignore Disabled Sports in sports development. Sports lottery will become a new growth point of the sports industry.