Study On The Influence Of Media Culture Upon College Students' Value Orientation And It's Strategies

Values orientation has an important influence on the contemporary college students'commitment to the historic mission entrusted to the new century. Facing value orientation of college students a wide range of development trends, if we research and grasp the law of value orientation of college students, and guide their dominant values, there is no doubt that we make the contemporary college students become builders and successors of the strategic task of the great cause of socialism with Chinese characteristics. Value orientation of college students is related to socio-economic, political, cultural relevance. Emerging media with its unique features and charm draws the students'attention and has the impact on them, and the impact on them is growing. Today the media is no longer just a tool for cultural transmission, and it achieves effective integration between culture communication and cultural progress. In this process, a new culture results, which is called media culture.In this study, the writer uses the related theories of media and culture as a guide. The paper firmly grasps the values and cultural characteristics of the media through the analysis of media culture in the university campus on the basis of manifestations. The writer expounds its features and essence of the theory to examine the value orientation of contemporary media culture and identifies the impact of positive and negative aspects on the college students. We want to use the cultural patterns of the media and cultural to influence and promote the system of socialist core values into the college students'own value orientation in order to train them as the qualified builders and successors of the socialist cause.The full text is totally divided into five parts. The big body of the contents as follows:The first chapter researches the background, the purpose, the framework and the research methods. In this chapter, values, value orientation, value orientation of college students and other related concepts are defined. The second chapter mainly reviews and summarizes the relevant research of domestic and outside. The third chapter conducts a theoretical analysis between media culture and value orientation of college students. Based on the theory of cultural values, the writer analyzes the reasons of media culture on the value orientation of college students from the media properties of three aspects. According to the theoretical analysis, Chapter IV puts forward the hypothesis in this paper to determine the sample of empirical studies, relevant variables, as well as interviews with the outline and makes empirical investigation about theoretical analysis of the impact of the media and cultural value orientation upon college students. Chapter V proposes remedial countermeasures for the theoretical analysis and empirical studies of the results of this study.