The Research On The University Brand Image Inducts CIS

Today, the CIS strategy is extensively used to mold the business enterprise image,which creating good economic performance and social performance, plays animportant function in the development of business enterprise.Be in the quick development, the Chinese high school face the competition of theincreasingly vigorous education market, like the business enterprise, the universityalso needs his own brand , making society public to produce consistent approbationfeeling, strengthen the whole competition ability of the school.The CIS strategic research in high school, not only theoretically, but also haveimportant meaning on the fulfillment.many ways are adopted in this text, based on the review of the CIS theoretic, thebrand image in high school and the existing research result of the ducting CIS in highschool, do a research on the principle, the main factors and the procedure,then buildup an applied mode for a high school to duct CIS. Take University of Yun Nan,andsouth university as an examples, elaborate the university identified system UIS whichcreated by using for references of the analytical way of CIS and the fulfillment mode.This thesis is divided into totally six greatly parts. The first part, Introduction. Thesecond part, CIS theories. mainly discussed the foundation of CIS theories and theapplication in China. The third part, the high school brand image. Mainly discussedthe meaning, the main factors, the value function and measure standard of theuniversity brand image. The forth part, brand image in high school ducts into CISstrategy. Including the purpose , principles , main factors ,detail procedures and theapplied mode. The fifth part, the CIS and the UIS. Discuss the relation between theUIS and the development and the application of the CIS and the existent problems.The sixth part, the conclusion, analyzed the basic conclusion and shortage of thearticle. Among them, the point of the thesis is the forth and the fifth part.The research obtained currently is so limited, especially on the implementcontents of high school CIS strategy. It needs a further research and to be improved.Firstly, we should perfect and expand the applied mode of the high school CIS, and godeep into the research. Secondly, the UIS research is still on the first step, lack ofexperiences and cases.This text introduces the implement content, the principle and the construction ofthe high school CIS strategy. Combined with the successful cases in high school,analyses the existed example, then put forward a project with high maneuverability,which could help the staff in high schools.