A Study Of Brand Strategy In Secondary Vocational School

Vocational education determines the labor force structure and quality to a great extent。Meanwhile the labor force determines the general level of productivity and service on national economy,it determines the competitive ability for turning advanced technology into productive force。It is great task to improve vocational education reforming for carrying out the strategy of sustainable development and rejuvenating the country through science and education。In recent years,any top class SVS focus on brand strategy and take measures to create their own brand,evenly they regard the brand as their life。The brand strategy is the important measures to win the competition。With referring literate,analogy investigation, case study and survey research, this paper absorbs the advanced experience from home and abroad.。The enterprise brand strategy, brand management and quality management are used for reference in the field of secondary vocational education。Furthermore questionnaire investigation also affords the first hand information for this paper。On the base of SWOT analyze for national secondary vocational education ,this paper adopts the theory of strategy management,marketing management,quality management。By brand positioning, brand culture,brand communication,brand promotion strategy ,it advises the system of SVS brand strategy。The brand positioning should combine the need for talent with the school advantage。Employment is guidance,service is principle。These demand SVS to create their own characteristics。Culture is the soul of brand strategy。SVS should have modern thought to run a school。ISO 9000 should be introduced into daily management。The culture should be accord with the situation of SVS。Brand communication is a key link of SVS brand strategy。The theory of SIS is created from CIS。The brand is improved through all kind of meetings , internet website , exhibition ,school-enterprise union and so on。Brand competitive power is the core for the enterprise。In order to promote the brand competitive power,the main method is as follows:modernizing the key major,co-operating with enterprises , improving international exchange , supplying more opportunities for employment。...