Research Of Pathological Gambling In Sports Lottery Consumption

The first lottery issues in China in 1987. Lottery industry thrives in the country. It brings about many social and economic functions, but it causes a lot of social problems. One of the shortcomings is pathological gambling, which has been the attention of the social and government.The first phase is theoretical analysis and summarize of pathological gambling. Gambling behavior should be analyzed in the initial study. First, it considers that gambling behavior comes from economy and moral need. Second, it sums up the domestic and foreign definitions and criteria of pathological gambler. And the paper describes some relative maturity theories of pathological gambling behavior. In the second phase, researcher investigates gambler's behavior of Dalian sport lottery by on-the-spot observation. And it analyzes foreign criteria of gamblers. Then researcher builds up the criteria of pathological gambling (CPG). Researcher contrasts behavior of gamblers and CPG by spot observation. It finds that there are some problem gamblers and one pathological gambler in Dalian sport lottery market. The third phase is focused on influence factor including product factor, personal and environmental factor. Some measurable variables are selected to measure gambler's behavior of sport lottery in Dalian. The investigate instruments is questionnaire including 20 problems. According to data analysis, it describes the gamblers of Dalian sport lottery, and points that age and sustain of family are remarkable influencing factors. In the initial stage of gambling, economic factors determine the gambling behavior. Economic and mental factors attribute to build a long-term gambling behavior.