The Research On The Market Space Of China's Private Higher Education

With China's higher education market system gradually established,developed and consummated, private higher education(PHE) became an education service system except public higher education regulating and controlling by the competitive market economy mechanism. However, the research about private higher education market can not meet private higher education developing needs, many problems can not be effectively resolved, and so research about Private higher education market space has become one of the key factors for private higher education theory and its blind spots in operation mechanism.In this paper, we study the status of private higher education, development trend in next decade and comparative Study between China and Japan so that to find its driving factors, provide a new theoretical perspective and ideas for Economics of Education, provide theoretical guidance for sustainable private higher education development and government policy-making support, meanwhile this study provide a theoretical exploration and market information for investors, operators and researchers.This paper has five chapters. First chapter is introduction, in this chapter we want to explain why choose this subject, how to achieve our goals, and clarifying the basic concept; summarizing private higher education research, building analytical framework. Second chapter is description, by collecting and anglicizing private higher education and public higher education statistics data, socio-economic statistical data, focus on the changed trend of private higher education and its market share in supply and demand aspects in last 20 years. Third part is forecasting; private higher education market space (PHEMS) was forecasted by time-series model (ARIMA) from 2006 to 2015. Further analysis and interpret the next decade private higher education market space developing trend by Mathematics and Economics methods. Fourth chapter is cooperation, by collecting and anglicizing Japanese private higher education statistical data, exploring Japanese market space situation of private higher education, and comparatively anglicizing China and Japan PHEMS's situation, finally reconsidering the situation of private higher education and on which way it should develop in the future in our country. Fifth chapter is Countermeasures, proposing some private higher education policy suggestion according to above analysis.Conclusions of this paper as follow:(1) The relation between supply and demand of China's private higher education exist imbalance in the quantity and contradictions in the structure of supply and demand. These result in the imbalance of overall development of higher education and the reduction of distribution efficiency of resources. At present, those factors ,for example the expansion of individual demand for higher education needs of, the enhancement of families'payment ability for private higher education and the transformation of the individual expense idea of private higher education, lead that private higher education is facing opportunities of expanding market space, and difficulties and challenges of a shortage of supply.(2) From 2006 to 2015, private institutions of higher education have gone up from 1654 to 2244, whose an average annual growth rate is 3.1%; the market share of private higher education has decreased from 10.32% to 8.14%,whose reduction rate is 2.3%; Private Higher Education's absolute market (National regular higher education enrollment gap) has increased from 2.57 million people to 15.55 million people, whose expand scope is 19.7%; relative market space (National ordinary high school graduates count) has increased from 7.99 million people to 29.86 million people, increased 21 million people, whose growth rate is 4.1%.(3) From these aspects,which are the contrast of China and Japan's private higher education, the development course and forecast of China's private higher education, Chinese government's policy guidance, the multi-patterns demand of education development and present stage China's higher education market demand and so on, we can see that though the development of China's private higher education has been at the initial stage, it has had the basic condition of sustainable development and great development potentialities. In brief, the development of private higher education is an inevitable trend of the socio-economic development.(4) Though building good system environment, social environment and economic environment which is beneficial to the development of private higher education; increasing the supplies of private higher education, cleaning up the thought about private higher education, cultivating high quality private higher education resources; promoting the market competitiveness of private colleges and universities, steadily improving the quality of education, promoting the full scale development of private higher education; developing the international market of private higher education, under the guidance of the international school idea formulating personnel raise goal, strengthening international exchanges and cooperation, develop market space of private higher education.