Positive Analysis On Individual Behavioral Logic In The Virtual Community

As one kind of emerging dissemination medium, the network completely constructs one virtual space to be separated from the realistic community. Compared to the traditional and realistic community, the community relation and support which the virtual community provides isn't inferior, regardless of the breadth and the depth. Regarding the sociological and traditional macroscopic and microscopic argument, the virtual community's appearance will provide the new field of vision to us, there will be a brand-new understanding about the long-lasting sociological dual separation. Through the literature research and the qualitative, the quantitative investigation method, this article attempts to systemically describe and reveal the virtual community's operational mechanism and process, and there will be further exploration about how the individual completes the interaction with the virtual community during the circulation transforms of the entire access, adaptation, stabilization and consolidation, withdrawal.To be specific, this thesis consists of five parts:Part I : Introduction. This chapter involves in the origin and significance of this research, the clear-up and evaluation of documents and materials on hands, and points out the theory innovation and the research flow of this research.Part II: Research model and research technique. This part mainly has defined the research design precisely based on the research flow. In this foundation, the author has designed the research model from two lays between the individual behavior and the behavior influence factor, and proposed the correlative research supposition according to the correlative literature material and the earlier research. In addition, for purpose of the question which must be solved in view of this research, in this part the author had determined the quantitative analytical method and has described the basic sample characteristic.Part III: Virtual community's definition. At present in the academia the research about the virtual community is not much, the majority of definitions originated from the western scholar's limits, therefore in this part the author firstly has reconsidered the existing definition, and proposed the new one in this foundation: the virtual community is one kind of interactive communication system and the operational mechanism of relational space.Part IV: Individual behavior logic analysis in the virtual community. In this part, combined the real demonstration data and the material, the author mainly analyzes the behavioral progress of the access, adaptation, stabilization and consolidation, withdrawal in the virtual community, and discovers the significant influence factor. Meanwhile, the author has discussed the intrinsic uniformity based on the synthesis from the behavior lay and the influence factor lay.Part V: The summing-up of the main research conclusion. The author has further discussed the individual behavior logic in the virtual community theoretically. This conclusion has been testified: the individual member generally has the explicit motive and the demand according to the behavior in the virtual community; Mainly the individual's behavior logic progress depends on the acquisition and the acknowledgment of the community's status; In addition, in virtual community's operational mechanism, the establishment of the community norm and the community control, which is the intrinsic consistent process with the individual behavior logic.