The Brand Building Research Of MBA Education Of DUT

Under the circumstances of prosperous socialistic market economy, the MBA education in China develops rapidly. With the furious competition, the MBA training institutions continuously face new challenges in the respective development. In order to develop and maintain the competitive advantage, to seek perennial survival and development, MBA education needs to implement brand strategy.This thesis first introduces the basic situations of MBA education in Dalian University of Technology and the necessity and possibility of implementation of brand strategy. It then uses brand relevant theories and the analytical tool of internal and external environment to analyze the market environment, students' needs, the opportunities and challenges, advantages and disadvantages of MBA education in Dalian University of Technology. The thesis discusses the importance of brand-building to the development of MBA education. It probes into the issues of brand-building of MBA education in Dalian University of Technology and concludes with the specific brand strategy and suggestions.The brand-building of MBA education is a long and dynamic process. It should be based on perennial survival and development. With the keen insight and strategic vision, people should focus on the changes and development of internal and external environment for MBA education and timely adjust the implementation of brand strategy so that all are done for the development of MBA education. It also hopes that through this research, it could provide some useful ideas of brand-building to Chinese MBA education practitioners.