The Brand Building Reserach Of MBA Education Of A University

China’s MBA education has developed rapidly in recent years, the number of its MBA training institutions has increased from9at the pilot phase in1991to236in2011. With the increasingly fierce competitions in the MBA education market, the MBA training institutions are facing new challenges. To improve the overall level of China’s MBA education and to enable various MBA education and training institutions to highlight their features and maintain their competitive edges, the brand building of China’s MBA education is urgently needed.This article first expounds the present status of the MBA education of A University and the significance of its brand building. And then, it objectively analyzes the domestic MBA education development, including main competitors, internal environment and various demands of candidates and students. It holds a rigorous attitude towards data analysis, and generalizes conclusions from all opportunities, challenges, strengths and weaknesses of the MBA education of A University. It learns from relevant theories of various brands, especially from those of education, combines with the current features of the MBA education in the university, chooses a viable entry point for the brand building, and puts forward suggestions and strategies on the brand building with comparative advantages and unique features for the MBA education in A University. At the same time, it also provides a way of thinking that may be used for reference to promote the other universities with realities similar to those of the MBA education of A University.Too swift arrives as tardy as too slow. None of all brands can be built up in haste, so it is with the branding of the MBA education. None of the institutions can build up its band once for all. Only with the continuous pursuit of innovation and optimization can these institutions finally achieve their brand-building strategies and remain invincible in competitions. This article seeks to enable the research results to have prevalent meaning of guidance on the educational brand building, and also expects to provide some useful ideas for all the Chinese MBA education practitioners to build their brands.