The Confidence Level Of University Student To Network Shopping And Influencing Factors Investigation And Study

Along with the universality of the computer, the people's production, life style also at take place the very big variety. The rise of the electronic commerce, make traditional consumption mode also had the certain change. More and more consumers chose the network shopping, this newly arisen shopping mode. Aroused the our country B2C, further development of C2C etc. electronic commerce mode. We are entering an ages of consumption change, the electronic commerce will take we walk into one living mode that is all new.Know to all, the people accept the fresh thing to need a process. New thing at produced in the early years and also there will be a lot of not perfect places. This text mainly what to inquiry into is an university student's trust for the network shopping this kind of new shopping mode accept degree how, and, in the network shopping process trust degree between consumer and the network company's house how, have which factors at influence of consumer and company's house.This text adopts the way that interview and questionnaires combine together in checking the foundation of the in great quantities related research data, at make exchange to check the result to carry on the data analysis hereafter, this text gets as follows some related conclusion: (1) In university student's community, was the equal part to participate the network shopping;( a result for study is to have half above university students to is tried to once participated the network shopping);(2) The university student's community's trust toward the network shopping degree is placed in the general trust level. Have the university student of the network shopping career, for the network shopping whole trust degree slightly high in general trust level, but there is no the network shopping whole trust degree for the university student of network shopping career is slightly low in general trust level;(3). The university student who has the network shopping career compares the university student that have no network shopping's career to even incline toward and would continue to be engaged in the network shopping behavior;(4) The influence factor of the network shopping trust degree mainly comes from three aspects: The trust of the consumer incline to, the network shopping environment and network shopping process.(5) The emotion trust has the positive effect function to the behavior trust;(6) Cognize the trust for the behavior the trust contain positive effect function.