The Problems And Countermeasures Of College Students’ View Of Value Under The Context Of Consumer Online Shopping

In recent years, China’s economy has realized the rapid development, as one of stimulating economic growth troika of consumption, its contribution is very important.No problem,consumption become the focus of society and academia. As a special consumer groups, college students’consumption activities is very special, and their consumption behavior not only reflect the current of their world outlook on life and values, also reflect the building of world outlook, values and outlook on life in the future. The emergence of online shopping, widen the channels for college students’ consumption activity, they has been a new consumer behavior characteristics of college students, therefore, dominate the consumption behavior of college students consumption values is particularly important. The article from the perspective of online shopping,analysis the importance of strengthening the contemporary college students’ consumption values, and showing the consumption problems of online shopping, analyze the causes and countermeasures,in order to draw social attention to college students’ consumption values education.Part one is introduction, discusses the reasons and significance of topics, make a review about the present situation of domestic and foreign related researches, then lay the foundation for this article.Par two,consumption value as an important part of the value system of university students. It helps to cultivate college students’science consumption habits, promoting coordinated development of material consumption and spirit consumption; It helps students correctly understand the meaning of consumption, setting up the correct values.Part three introduce contemporary college students’ consumption values exist the following problems:financial management consciousness weak, follow one’s inclinations of perceptual consumption; Shortening time conception, they agree with using consumption measure the values of life; Pleasure reinforcement, obsession with symbol of consumerism values; Lack of sense of responsibility consciousness.Part four.in the context of contemporary college students’ consumption values above the cause of the problem are analyzed, mainly from the aspects such as society, university, family and oneself.Part five introduce the correct content of education on college students’consumption values are expounded, then put forward the path of the values education for college students consumption.Through the above path to achieve correct consumption values education of college students, so as to guide students in the context of online shopping can also set up the correct consumption view, form scientific consumption habits, reasonable consumption activities.