Present Situation Of CBA League Tournament Booking Rate And Development Countermeasure

The basketball movement is our country's first big sports, is in the multitudinous movement project the antagonism, ornamental is strongest, one of amateur most projects.Since CBA league tournament began, because has the good policy guidance, the mass audiences and fan's support, the professional basketball movement is developing forward by the unprecedented speed according to its law of development.but the league tournament booking rate is continuously puzzling the CBA league tournament healthy development.The present paper research main purpose is penetrates into the practice, with the literature material law, the questionnaire survey procedure, the scene method of inspection, the comparison methodology, the mathematical analytic method and the logical analytic method conducts omni-directionally, the stereometric formula investigation and study to CBA league tournament booking rate, by the time understood CBA league tournament booking rate the present situation, the analysis affects CBA league tournament booking rate the primary factor, and using the sociology, the management science, the marketing study, the market study the discipline and so on the industry study knowledge, proposed enhances CBA league tournament booking rate the main countermeasure, enhances the league tournament booking rate for our country basketball movement administrative center and various clubs to provide the reference.The research indicated that, affects CBA league tournament booking rate the primary factor is: audience's motive factor, including the support, whiles away the time, the interest, the study, the idol and the participation 6 kinds; competes attraction, including league tournament brand and league tournament level; economic agent, including local populace's income level and admission ticket price.In addition, the competition facility position, the competition same day weather conditions, national sports team's competition result, the competition fair degree, the athletic competition system arrangement and so on also can affect the competition booking rate.Simultaneously studies pointed out that, enhances CBA league tournament booking rate to have to begin from the below aspect: the basketball movement administrative center should enlarge dynamics promotion basketball movement, enhances the basketball movement the numerous surface; various professional basketball club should strengthen own construction and raise the basketball athletics level; various professional basketball club should speed up the management idea the transformation, the enlarge propagandizes dynamics which and promotes, the attraction mass audiences and the fan; speeds up to the club property right system reform, achieves"the government operated separation", for club bigger right to independence and right of management; because the club locates the region to be different, various clubs should act according to this region the economical development, people's situations and so on income condition, the formulation admission ticket price and the promotion way enhance the booking rate.