Research On Brand Spreading Of Educational Training Industry In Fuzhou

With the area of Fuzhou as the research scope and the strategies of brand communication in the educational training industry as the research object, the subject of this paper is focused on the problems of brand communication in educational training industry in Fuzhou.In view of the particularities concerning the educational training industry and brand communication, this paper presents a number of solutions to the involved problems after some explorations about the subject, which enriched the related theories of educational brand communication. Located in the southeast coastal area of China, Fuzhou is the capital of Fujian Province. Since Fuzhou serves as the economic and regional representation of Fujian Province, the educational training institutions have mushroomed all over the city. With the booming development of education training market and the fierce competition in the educational training industry, educational training market and the fierce competition in the educational training industry, educational brand communication will be more widely spread in Fuzhou. All of these circumstances provide more practical cases for us to investigate the problems of educational brand communication. This paper can be divided into three parts. Based on the thorough analysis of related literatures, the first chapter is centered on the research background. The second chapter mainly introduces the current situation and tendency of the educational training industry in Fuzhou. In this way, a wide range of educational training brands in Fuzhou is divided into two kinds. One is the local brand, and the other is outside chain brand. The third, the fourth through examining the brand communication strategies of the local brand and outside chain brand in Fuzhou, this paper presents a detailed analysis and points out the existing problems. The fifth chapter put forward some overall and feasible suggestions about educational brand communication of educational training industry in Fuzhou and elaborate different communication strategies of educational brand communication during different periods, and solve the problems of educational brand communication It can be believed that the communication strategies studied in this paper must offer certain beneficial enlightenment to some educational institutions and to those who are devoted to engaging in educational brand communication.