The Research On The Sport Event Deep Market Development In China

Marketing is critical to the sport event. It is not only gathering money but also developed with the event market development. As Olympic Games, there are a bunch of principles and statutes for marketing to increase the brand value through successful marketing.Although great changes has taken place in our country since the sport market reform ,the sport event marketing still stays in the primary stage. There are many short term marketing activities such as neglected cost-management activities which influence the brand value grows. There is rare successful event brand in our country.In order to solve these problems we have to market the sport event market deeply and systematically.The author researched on feasibility of deep marketing in sport event in China, based on the event VC construction, with the value increment theory, and provided the theory frame of sport event deep marketing in sport event which will improve the development of sport event marketing in China...