Our Country Track And Field Sports Event Market Operation Present Situation And Countermeasure Research

In this paper,the use of literature,expert interviews,analysis,questionnaire and mathematical statistics,such as research methods.Track and field events on the operation of our country the status of the field survey to study the actual start, track and field events on China's market status of the investigation and study more comprehensive,Analysis of the impact of China's track and field events of the multi-factor market,and track and field events to promote our country to further develop market solutions.The results show that:1. At present our country conducts the track and field sports event mainly has the national indoor track and field championship tournament, the track and field series grand prize contest and the championship competition, the track and field integral match, the track and field championship tournament, the heel-to-toe walking race championship tournament, the heel-to-toe walking race championship competition and so on, but sports event product quality deviation2. The track and field sports event fund important source in the government allocation, the market development, conducts the unit to invest, the society to donate, the sources of fund way mainly has the sum total allocation and the balance allocation, but the sources of fund was still insufficient.3. The media is very low to the track and field sports event's attention degree, does not favor the track and field sports event's propaganda. The audience watches competition's enthusiasm not to be high, the consumer purchasing power is worn out.4. Affects our country track and field sports event market operation present situation the factor mainly to have the sports event quality factor, the social factor, the environment factor and the management factor. And the sports event quality factor is biggest to the sports event market's influence dynamics.5. Our country track and field sports event market further develops the countermeasure includes: The deepening organizational reform, establishes the perfect laws and regulations, to strengthen the high level track and field troop construction, to strengthen with the media cooperation, the popularization track and field meet knowledge, the excavation track and field meet culture connotation, takes seriously to train the sports event professional personnel.