Brand Management Strategy Research Of National Collegiate Athletic Association

The result of the test of the 'blindness' of the beer shows that when the customers don't know the brands of the beer they taste,seldom can they find the different taste between them,that is,they feel taste almost is the same.However,when they have known what they taste are of some famous brands,the will have partiality for them,getting different feeling,even when the taste is the same.From the above test we can see the effect of the brand.Different brand give people different feeling,although with the same quality.The "Brand effect" is also suitable for sports organizations.All the successful sports organizations consider developing brand as its life. They work out and carry out the "Brand strategy",taking measures and accordingly create its brand images,enlarge its brand effect and promote its value.In practice,we also find that the brand developing is increasingly got much attention by people of sports organizations. However,such kind of activity hasn't been realized by all the headmasters and people who concerned about sports,or rather,although the consciousness has been united,to put it into practice still has a long way to go.The brand creation and management has long been popular in the circle of American's sports and the relative theory is ripe.The National Collegiate Athletic Association would although the brand management belong to not-for-profit,but take advantage of the outer circle activity to operate it,and order about in player's friend and in the ownership feeling of the student,successive alumni of the school under,then carry on the contest that owns a main field advantage atmosphere,create a brand effect of unite the meeting from each layer,angle.Make a contract with mass media again to obtain a huge sum of loyalty and permit specially the merchandise management in the meantime etc.the brand management strategy is a system,is according to the brand of its core value fixed position strategy,establish brands,the brand images to identify,brand of the protection of the dissemination,brand and extend strategy etc. the various aspect contacts each other and integrates for the integral whole,each other with each other of system.At this foundation on,the writer passes to induce comprehensive conclusion combine according to our country the athletics market development actual the circumstance put forward a suggestion.Part one:brief introduction.Include four contents,one is choose a background and thesis to study meaning;two is a related cultural heritage of overview;three is carried on elucidation to the research method,four is provide a thesis of frame with total writing way of thinking.Part two:Analyze with the discussion.Elaborated brand to learn the basic theories and related analysis first,turn into from the content to the brand,characteristic and strategy three aspects carry on introduction.Then conduct the strategy analysis to the NCAA brand, from the brand fixed position strategy of its core value,establish brands, the brand images to identify,various aspects such as protection and the extension strategy etc.of the dissemination,brand of the brand carry on analysis and study.Part three:Pass to the brand characteristic general understanding and comprehension,combine again especially relevant NCAA related cultural heritage for the brand theories of the athletics contest,induce to tally up a NCAA brand and its characteristic Part four:At above three part of foundations on,the writer passes to induce comprehensive conclusion combine according to our country the athletics market development actual circumstance to our country the athletics market the brand management of this newly arisen professional market put forward a suggestion.