| The financial crisis in college athletics has manifested itself in a number of ways---Hofstra and Northeastern have eliminated their football programs; the University of Cal is cutting two sports after university-wide deficits. To ease the strain, university presidents told the Knight Commission they wanted to increase revenue sources rather than overhauling the current system. In the current system, ticket sales account for the highest source of revenue. Football and men's basketball account for most sales, but so-called non-revenue sports cannot be overlooked. This study examined what strategies ticket offices are using to increase sales to non-revenue sports. While some strategies such as online ticketing are prevalent, results suggest most ticket offices are not using many of the sales strategies proscribed by literature. |
