Present Situation And Research Of Countermeasures Of The Chinese Market Of Dragon Lion Sports And Perform

After the diligently of more than 10 years,the market of dragon lion sports performance has begun to take shape,and showed the broad prospects for development.The market of dragon lion sports performance is a complex and long-term system project,the value and the Shortcomings of their development provides a basis for this article.At the basis of reading a lot of information,use literature,questionnaire, expert interviews and other effective market research of means, take the "the main three"(consumers,products,suppliers)of the dragon lion sports performance market as research clues, from the market,economics,sociology perspective,has objective analyzed the opportunity and the threat of its living environment and the present situation of "three main bodies" Based on this,in view of the question of performed the dragon lion sport performance market,propose author's opinion.Finally,after synthesis proof the each variable, obtains the main conclusion:1.The objective circumstances of the dragon lion sports performance market existed opportunities and threats.The economical swift growth as well as the resident income level large scale growth has provided the material and technical foundation for the dragon lion,the regional economic imbalance indicates that Dragon lion sports performance market position to start the gradient mode in the country;The cultural environment affected the dragon lion sports performance's development from three aspects,the mainstream culture decision the manifestation and the characteristic dragon of dragon lion,the local asia mainstream culture had decided the local difference and the seasonal characteristic of dragon lion sports performance;The dragon lion sports competition performs the market the pressure of competition mainly to come as for the substitute commodity seepage ability,supplier's bargaining power,consumer's bargaining power three aspects.2.The market of dragon lion sports performance has not form the brand effect product,its sales disorderly inadequate system,lacks the wide domain,the multi-level developments. The part operating unit and the sports event organization committee stress own benefit in the product sales process,the neglect expense community's benefit.3.In the market of dragon lion sports performance,between various Administrative department has the difference,the multi-thread management and nobody management coexisting;The government administrative machinery was still retaining the administration inertia in the market operation;Various provinces,the city,autonomous region Long Shi the operating unit and General Administration of Sports's system has not connected rails,some restriction competition performs the market development the deep level contradictory still to exist.4.Most dragon lion operating unit is the sparetime organization,the professionalism degree is also insufficient; The dragon lion operating unit department establishes not perfectly,the concept of law is quite light,the market operation owes the standard;Management and operation personnel market development consciousness is not strong,the market development personnel lack seriously;The dragon lion operating unit's income is unoptimistic,the management content is unitary,has not displayed the sponsor and the media promoter action fully,the 5.dragon lion sports competition performs the market in the audience the rural household registration audience is more than the urban registered permanent address audience,the masculine audience is more than the feminine audience,the audience age tends the youth oriented,the audience receives(except student) mainly concentrates between 1000 Yuan to 2000 Yuan,audience's occupation mainly by farmer and student primarily;Audience to admission ticket price understanding comparison rationality, 91.46%audience's expectation prices in 60 Yuan;The audience lacks the essential understanding to the dragon lion movement, the subjective demand is not prominent;Between the television, the network,the newspaper,friend's exchange is the audience obtains the news the fundamental mode,the interest,looks after the household,the pursue inexpensive and whiles away the time is the dragon lion movement audience's main consumer motivation;The dragon lion movement audience's statistics characteristic,the demand characteristic,the behavior characteristic have certain regional disparity;The sponsor in the dragon lion sports competition performs in the market to start budding,the media and the dragon lion operating unit is in does not collect fees mutually the stage.