Research On High Vocational Institute Brand Building Based On Employer Satisfaction

Higher Vocational Education (HVE) is facing intense cmpetition in the education market and relatively low social recognition while experiencing rapid developement in recent years. Higher Vocational Institutes (HVI) should make every effort to build their own special brands to win competition advantage and breakout in the market.Based on the previous researches, this thesis constructs the basic drive model of HVI employer satisfaction index (HVI-ESI), probes into the relationships among different CSI factors and these factors' influence mechanism on HVI-CSI.by combining theoretical analysis with empirical research. The work of this thesis mainly includes three aspects as follows:â‘ Based on the various previous paper and academic analysis, this paper analyzes the common forming model of employer satisfaction, and puts forward the corresponding factor model of HVI brand building;â‘¡This paper performs a survey among employers of Shenzhen Polytechnic graduates;â‘¢The author explores how much the demonstration data support the hypotheses by Statistical Product and Service Solution (SPSS) V13.0.Through the above research work, the main conclusions are as follows:â‘ Factors of employer perception has positive influence on HVI brand image and HVI brand image also directly affects employer satisfaction.â‘¡Employer satisfaction loyalty have significant positive correlation.â‘¢The difference of employers will influence their satisfaction. In the end, this thesis gives detailed suggestions on HVI brand building, especially for Shenzhen Polytechnic.