The Research On The Marketing Problem Of Sporting Goods Present

Gift consumption is a social behavior, characteristics of their consumption by the consumers themselves, gifts consumption environment and the society as a whole the three-side constraints, gifts, three aspects of consumer behavior is often the result of cross-cutting. Environment of the consumer society as a whole to guide gifts and gifts of those gifts ideas about consumption. In the giver, the recipient, and social consumption, environmental impact of these three factors, the social consumption environment dominate.In the giver, the recipient, and social consumption,environmental impact of these three factors, the social consumption environment dominate. Consumers and the recipient will be subject to such a large environmental impact, in the treatment of choice of gifts attitudes in line with the larger environment. Royal Jelly from the 80's,90s 3, Hearts K until Melatonin, gifts has become a marketing concept in many industries use marketing advertisers. At present, the use of gifts or taking a holiday gift sales car companies have not only limited to the health products industry, but extends to some, such as food industry, tobacco industry, cosmetics industry, electronics industry, book industry, clocks and watches industry, and health products and service industries other fields.In today's fitness in this environment, and as people's enthusiasm to participate in physical activity continually warming, sporting goods gift to meet exactly this environment, a major trend. Sporting Goods gift marketing research becomes both practical and meaningful.This questionnaire survey method adopted, literature research method, interviews and mathematical statistical method, logical analysis method Sporting Goods gift Marketing conducted a study of marketing research, including the status quo of China's sporting goods, sporting goods gift market supply and demand, and sports the feasibility of marketing gift items, sporting goods, gifts marketing strategies and methods.The main conclusions are:Sporting Goods gift marketing in today's society and the future a great market; Sporting Goods gift marketing is the key to promotion. Through the use of television, radio, Internet, newspapers, transit media, sports events and other coverage, easy to contact with consumers means to promote the concept advocated by sports gifts; sporting goods as a gift to take into account the factors that focus on sports a combination of packaged goods, gifts of those preferences, their purchasing power, product branding, product packaging, product quality, product prices, products, services. Sporting Goods gift marketing channels are mainly pro shops, gift shops, sporting goods, gift shops, shopping malls, Internet.Main recommendations are:1. Sporting Goods gift marketing should pay attention to usability. The biggest feature of sporting goods is used to participate in sports, if the blind to create the trend of gift-keung said, ignoring the product itself can bring tangible benefits to consumers, over-developed "Gift Market", will no doubt right Sports long-term development of enterprises adversely affected.2. Sporting Goods gift marketing in product development, design, etc. should be creative. Creativity is the theme of this era marketing. Packaging design, we should, or in combination products, there must be innovative and distinctive, develop its marketing characteristics, themes, and guide a new concept of gift spending.3. Sporting goods companies in the use of television commercials, print ads and other ways to strengthen the concept of promotional gifts of sporting goods, do not so anxious to obtain temporary relief. After all, the gift marketing background is the larger environment of the whole community, with the social environment changes in a modest increase or decrease advertising will play a multiplier effect. Businesses can be some long-term brand advertising to build long-term brand, and better deliver the brand message and ensure the steady growth of the number of customers.