Characteristic Study On The Sports Consumption Of Residents In Cities And Towns In Beibei District, Chongqing

Along with the high-speed development of our country socialism market economy, the people's living standard continuously raises, total up have already attained middle-class family level.People's living standard raises day by day, necessarily won't break influence our country the residents consume structural of variety, among them, the athletics consumption has already become modern residents daily life consumption of the importance constitute part.The athletics consumes, narrow sense's saying mainly points those personal consumption behaviors that are engaged in athletics activity, namely consumer at participate in athletics activity and athletics consumption directly relevant of thing products, spirit product of consumption.Premier Rongji Zhu definitely points out in nine《government the work give a talk or lecture》that person's two big meetingses do:"at the time of extending an investment, adopt emollient measure guide and extension consume need, formation investment and consumption to economic growth of dual pull.......The aggressive guide residents increase culture, consumptions such as amusement, athletics workout and tour etc. and open widely service consumption realm."On January 1,2001,the our country will do exercise to keep fit consumption index sign to be included in residents consumption price index number.At 11 National Peoples Congress a meeting up, premier Jiabao Wen put forward in 2008 government to work nine tasks in, have among them"adhere to needing policy inside the extension, adjust to invest and consume of relation, promote economic growth from mainly depend on investment, export pull trend to depend on consumption, invest, export moderate pull a change, the key is to put forth effort excellent turn to invest structure;Further implementation and perfect cultural system reform policy measure and push cultural innovation and strengthen cultural construction, guarantee people basic cultural rights, prosperous cultural market, satisfy the people increase day by day of diverse cultural need, strengthen city country public athletics facilities construction, extensively develop a civil workout activity, continuously exaltation tournament athletics level."Of this a series of and important policy set, explain that athletics' consuming has already formally become one of the important index signs that pulls a national economy growth.The athletics consumption is to relate to our country the athletics industry and athletics market and social economy moderate an important aspect of development, it not only to our country residents the conversion of the whole change of consumption structure, consumption mode contain very important meaning, and have already become one of the sign of society and civilization progress, is the embodiment of the life style modernization and consumption concept of value progress of citizen.Actively initiate athletics consumption, enlarge to the healthy investment, pay attention to the person's healthy safety, is the long effect mechanism that the national economy can keep on a development, also is to make people the center, go deep into to carry through science development view, set up the urgent request of socialism harmonious society.According to this, this text usage cultural heritage data method, questionnaire survey and Mathematical Statistics method, to Beibei area town residents in Chongqing City athletics consume of the characteristic carry on survey and analysis.Express as a result:(1)Beibei area town residents in Chongqing City athletics population lead to 42.9%, the athletics activity has already become Beibei area town residents in Chongqing City is engaged in activity a third choice spare time time, residents athletics consume consciousness mightiness, athletics consume regard real object type as principle, consume level low, annually athletics consume amount of money mainly in below 100 dollars, but develop a potential huge (2) mainly think greatly of a quality factor while purchasing athletics thing, athletics consume of main place is free place, athletics instruction of the way mainly guide member instruction to take part in professional club for the society two kinds of, athletics consume of the item is diverse, athletics consume of the main purpose is to strengthen figure Jian body, defend the cure of disease, strongly built reduce weight, the main obstacle is to lack atmosphere and lack time and place facilities disregard to think (3)different sex, cultural degree and occupation, income and age residents and whether the athletics of the athletics population consumes to exist certain difference, such as male annually the athletics consume amount of money and can undertake annually of athletics consume the amount of money will be higher than female, junior high school cultural degree and following residents' athletics consume level lower, need an industry and leave the athletics of retire and other personnels consumption level opposite and low, income level and residents athletics consume the level mostly present just to change a relation, 16-25 years old with 56 years old consume consciousness by the residents' athletics very severely, the athletics of the athletics population's consuming level and athletics to consume consciousness is more slightly high than non-athletics population.According to this result, inquired into Beibei area town residents in Chongqing City take part in the development prospect of athletics consumption and take expecting as a related section reasonably guide and development Beibei area town the residents form the aggressive healthy athletics consumption mode to provide a reference, and provide science basis and suggestion in the aspects of drawing up athletics consumption market developing of making policy for related athletics industry section.