Study On The Development Path Of Sports Leisure Characteristic Town Of Zhaobao Town

The development of characteristic towns reduce the confrontation between urban and rural areas,and complete the strategy of new-type urbanization and rural revitalization.Sports leisure town features sports leisure and tourism combined,which can meet the diversified needs of people’s tourism consumption and realize the innovative and connotative development of tourism.As one of the first characteristic towns in China,The tai Chi culture of Zhaobao town has a long history.The tai chi sports and leisure attribute makes it stand out among many characteristic towns and become a typical case of this kind of town.Based on indepth understanding of the connotation and cultivation requirements of characteristic towns,this study adopts research methods such as questionnaire survey and field survey,innovatively sets up facilities and services,key formats and current status of activities,and analysis.The conclusion is as follows:First,clarify the cultivation conditions of characteristic towns.It is pointed out that we should start with industry,environment,culture,facilities and services,and mechanism and system,aim at the right time,and focus on the purpose of sustainable development to cultivate characteristic towns and improve strength.Second,clarify the current situation of Zhao Bao town.Poor infrastructure and services,poor environmental awareness,poor model,incomplete industrial chain,insufficient talent supply,inadequate publicity.Third,build the development path of Zhaobao Town.Combined with the city itself,it is sugges ted to improve facilities and support services and strengthen policy supervision from the bottom up;Starting from the fundamental,pay attention to the protection of ecological environment and cultural heritage;Start from the industry,enrich the town business form,develop the affiliated industry;Start with talents: introduce talents and pay attention to training;Start with publicity,expand publicity,build brand.Fourthly,this study enriched the empirical cases of Theory and guidance for characteristic towns of the government and enterprises to solve practical problems,and helped the sustainable development of sports and leisure characteristic towns of Zhaobao Town.