The Research On Internet Interpersonal Trust Of College Students

The emergence of Cybersociety based on the internet is constructing new social life scenes constantly. The new social structure and social behavior is gradually surfaced in the lake. Compared with the traditional society, the natures of internet anonymity and absence of body increase the expected difficulty in communication. The phenomena promotes many problems in communication field and the internet interpersonal trust show some new characteristics. However, the basic structure and logic of internet interpersonal trust is lack of intensive study. On the stage of the existing research theories and empirical research, this paper measures and studies the current situation and influence factors of undergraduates'internet interpersonal trust. Based on the motivation and institution theory, this paper also focus on the effect of internet motivation, internet policy awareness and internet policy understanding on Internet interpersonal trust behavior.It was found that, undergraduates'internet interpersonal trust level is still not high. On the one hand, internet interpersonal trust is mainly the trust in familiar net friend. The trust in familiar net friend is much more than unfamiliar net friend. Internet social communication still has characteristic of differential communication. On the other hand, the quantity of emotionality trust with less risk is much more than instrumental trust with higher risk. In logic of internet interpersonal trust, the result indicate that gender and age are important variables of internet interpersonal trust and nationality in unfamiliar net friend communication has significant effects on the behavior of emotional trust. While, as a special social behavior, internet interpersonal trust has its internal action logic. Internet motivation, internet policy awareness and internet policy understanding can influence undergraduates'internet interpersonal trust behavior to some extent.Therefore, the essence of risk of internet society will contain internet interpersonal trust for a long time. For this risk caused by the structural characteristics, this paper insist that, besides improving netizens'ability of risk prevention and response with the internet education, we should pay attention to reducing this risk from a system perspective. Such as to come to, publicize and popularize some internet laws and regulations which adapted to era characteristics. All of these are aim for strengthening the construction of internet interpersonal trust and creating a harmonious internet community.